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Ride It Life You Stole It - Top-notch! Great quality, bold style, and the perfect vibe. Absolutely worth it—highly recommend! - Dan West
Stack Your Gear – Bundle and save up to 40%
Grab 3 or more Latigo shirts and ride off with a hard-earned discount — because real cowboys know the best deals come in bunches.
🐂 Buy 3 tees save $3 per shirt
🐂 Buy 6 tees save $5 per shirt
🐂 Buy 9 tees save $7 per shirt.
Seamless Shipping
At Cowboy Authentics, we believe shipping should be as dependable as a good horse and as smooth as a well-worn saddle. That’s why we keep it seamless from start to finish — fast processing, reliable delivery, and no hidden surprises. You order it, we handle the rest. Whether you're out on the range or just off the beaten path, your gear shows up ready to ride.
Our Story
Latigo was built on grit, dust, and the spirit of the modern cowboy. We don’t chase trends—we honor tradition. Every design pays tribute to the ranch hands, rodeo riders, and everyday men who earn their living under the open sky. Our shirts carry the marks of authenticity—bold, rugged, and unapologetically Western. Latigo isn’t just clothing; it’s a statement of values: hard work, heritage, and the kind of toughness you can’t fake. This is cowboy gear for those who’ve lived it, not just dreamed it.
Satisfaction Guarantee
We stand behind every piece of gear we make — no exceptions. If something’s not right, we’ll make it right. At Cowboy Authentics, your satisfaction isn’t just a promise — it’s part of the code. Whether it’s a return, exchange, or just a question, we’ve got your back every step of the way.
10% Give Back
Supporting Kids in Poverty
Latigo’s built for more than shirts. We stand behind the ones who put in the work, giving back through projects that help kids break free from poverty with real tools, real care, and a shot at a better life. Every shirt sold helps fuel that mission.